WB Partners: The Complete Guide to Wildberries’ Seller & Partner App
Description
What Is WB Partners?
WB Partners is the official mobile application developed by Wildberries OOO, designed specifically for sellers, suppliers, and business partners operating on the Wildberries marketplace. Wildberries is one of the largest e-commerce platforms in Eastern Europe and Central Asia, with a presence spanning Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, and several other markets. The WB Partners app serves as a centralized hub where sellers can manage their entire business operation — from product listings and pricing to warehouse logistics and financial reporting — directly from a smartphone or tablet.
Unlike the customer-facing Wildberries shopping app, WB Partners is built exclusively for the supply side of the platform. It gives individual entrepreneurs, small businesses, and large suppliers real-time access to the data and tools they need to run a competitive storefront on one of the region’s most trafficked online retail destinations.
Who Can Use WB Partners?
WB Partners is open to any registered Wildberries seller or supplier. This includes individual entrepreneurs (sole traders), limited liability companies (LLCs), and self-employed individuals registered under the relevant tax regimes in their respective countries. To access the app, you must first complete seller registration on the Wildberries partner portal (partners.wildberries.ru) and pay the one-time registration guarantee fee, which as of recent updates stands at 10,000 Russian rubles for new Russian-based sellers. Rates may vary for partners registering from other supported countries.
The app is particularly well-suited for sellers who are constantly on the move and cannot always access the full desktop partner portal. Whether you are managing a warehouse, traveling to a supplier, or running a small business from home, WB Partners brings full operational control to your mobile device.
Key Features of the WB Partners App
WB Partners packs a wide range of functionality into a single mobile interface. Here is a breakdown of the most important tools available inside the app:
Order and Inventory Management
Sellers can view incoming orders in real time, check stock levels across multiple Wildberries fulfillment centers, and initiate supply shipments directly from the app. The inventory dashboard shows you exactly how many units of each SKU are available at each warehouse location, which is critical for avoiding stockouts during peak sales periods like major promotional events (e.g., the 11.11 or New Year’s sales). You can also set restocking alerts so you are notified when any product drops below a threshold you define.
Analytics and Sales Reporting
The analytics section of WB Partners provides granular data on revenue, units sold, return rates, and conversion metrics. You can filter reports by date range — daily, weekly, or custom periods — and drill down into individual product performance. One especially useful feature is the breakdown of sales by geography, which shows which Russian federal districts or international regions are generating the most orders. This helps sellers decide where to focus advertising spend or which product categories to expand.
Warehouse and Logistics Tools
WB Partners supports both FBO (Fulfillment by Operator, where Wildberries handles storage and shipping) and FBS (Fulfillment by Seller, where the seller ships orders independently). From within the app, sellers can schedule supply deliveries to Wildberries warehouses, print barcodes and labeling sheets, and track the status of shipments in transit. For FBS sellers, the app includes a barcode scanner function that speeds up the process of assembling and confirming outgoing orders before handoff to the courier.
How to Get Started with WB Partners
Setting up on WB Partners is a multi-step process. Here is a practical walkthrough to get your storefront live as quickly as possible.
Step 1: Register as a Wildberries Seller
Visit partners.wildberries.ru and click “Become a Seller.” You will need to provide your business registration details (TIN/INN, OGRN or equivalent), upload identity documents, and agree to the marketplace’s partnership agreement. After paying the registration guarantee deposit, your account is activated — typically within 1 to 3 business days.
Step 2: Download and Log In to the App
Search for “WB Partners” in the Apple App Store or Google Play Store and install the app. Log in using the same phone number and password associated with your Wildberries partner account. The app supports two-factor authentication via SMS, so make sure the phone number on your account is active and accessible.
Step 3: Set Up Your Product Listings
While bulk product uploads are easier on the desktop portal (using Excel templates or API integration), you can create and edit individual listings directly from the WB Partners app. Each listing requires a product title, category, brand, description, at least one photo, price, and barcode. Wildberries recommends uploading a minimum of 5 high-quality product images per listing to maximize conversion rates. Make sure all barcodes are unique EAN-13 or QR codes — duplicates will cause listing errors that can delay your products going live by several days.
WB Partners App Availability and Platform Support
WB Partners is available on both iOS (iPhone and iPad, requiring iOS 14 or later) and Android (requiring Android 7.0 or later). The app is free to download and does not carry any subscription fee — Wildberries monetizes through its commission structure on sales rather than through app charges. The app interface is primarily in Russian, though Wildberries has been expanding localization efforts for markets across Asia Pacific, Europe, Africa, the Middle East, and Latin America and the Caribbean as the platform pursues international growth.
Updates to the app are released frequently — often every two to four weeks — adding new features, fixing bugs, and refining the user interface based on seller feedback. Enabling automatic updates in your device settings is recommended so you always have access to the latest tools and security patches.
Data Safety and Privacy in WB Partners
WB Partners collects data required to operate a seller account, including business identity information, financial transaction data, and device identifiers. Wildberries states that data shared with the app is encrypted in transit. Sellers should review the full privacy policy on the Wildberries partner portal before onboarding, particularly if they are operating from jurisdictions outside Russia where different data residency regulations may apply (such as the EU’s GDPR). Do not use a shared or public device to log in to WB Partners, as the app caches session data that could expose sensitive financial information if the device is accessed by others.
Common Mistakes New Sellers Make on WB Partners
- Ignoring return rate metrics: Wildberries charges sellers a penalty fee when product return rates exceed category benchmarks. Monitor your returns dashboard weekly and investigate any SKUs with return rates above 15%.
- Sending stock to a single warehouse: Distributing inventory across multiple Wildberries fulfillment centers significantly improves delivery speed scores, which directly impacts your search ranking on the platform.
- Uploading low-resolution images: Wildberries requires images of at least 900 x 1200 pixels. Blurry or poorly lit photos are one of the top reasons for low click-through rates on product cards.
- Missing supply booking windows: Warehouse slots for supply deliveries are booked in advance and can fill up quickly, especially ahead of promotional periods. Check the booking calendar in WB Partners at least two weeks before any major sale event.
- Not setting a minimum price threshold: During automatic promotions, Wildberries can discount your products. Set a minimum acceptable price in your pricing settings to prevent the platform from selling items below your cost price.
Tips to Maximize Your Performance on Wildberries
- Use the WB Partners analytics tab to identify your top 20% of SKUs by revenue each month and prioritize keeping those fully stocked at all times.
- Respond to buyer questions and reviews through the app promptly — sellers who respond within 24 hours typically see higher repeat purchase rates.
- Participate in Wildberries’ internal advertising tools (WB Ads) available within the app to boost visibility for new listings during the critical first 30 days after launch.
- Compare your pricing against competitor listings using the built-in price monitoring section and adjust at least once per week to stay competitive in your category.
- Use the financial reports in WB Partners to reconcile your weekly payouts — Wildberries pays out earnings weekly, and cross-checking the app’s figures against your bank statement early catches discrepancies before they compound.
Frequently Asked Questions About WB Partners
Is WB Partners free to use?
Yes. The WB Partners app itself is free to download from the App Store and Google Play. There are no monthly subscription fees for using the app. Sellers pay Wildberries through a commission on each sale, which ranges from approximately 5% to 25% depending on the product category.
Can I manage multiple seller accounts from one WB Partners app?
Currently, WB Partners links to one seller account per login session. If you operate multiple legal entities with separate Wildberries seller accounts, you will need to log out and switch credentials, or use separate devices for each account.
What languages does WB Partners support?
The primary language of WB Partners is Russian. Limited interface localization exists for some international markets, but sellers operating outside Russian-speaking countries should expect most menus and documentation to be in Russian.
What should I do if the WB Partners app is not loading or crashing?
First, ensure your app is updated to the latest version. If the issue persists, clear the app cache (on Android: Settings → Apps → WB Partners → Clear Cache). If you are on iOS, delete and reinstall the app. For account-level issues such as blocked access or missing data, contact Wildberries seller support directly through the partner portal’s chat function rather than relying on the in-app support option.
Does WB Partners work outside Russia?
Yes. Sellers registered in Belarus, Kazakhstan, Kyrgyzstan, Armenia, and other supported markets can use WB Partners. Wildberries is also expanding its seller network in Europe and other international regions, and the app is available for download globally through both major app stores.
Related
Further reading: seller.wildberries.ru
